Knack & Back

Knack & Back stands for fresh dough in a can with premium quality.

For more than 30 years, one claim has perfectly described the German breakfast culture: "Out of the can, right into the oven and after a few minutes right onto the plate."

Consumers once opened the can with a loud "knack" as they struck the can against the edge of the table. Today, that is no longer necessary – simply peel off the label and the can opens instantly.

Our most famous product is the classic dinner roll, but our portfolio includes seven types of fresh dough for breakfast, lunch and dinner spanning items such as croissants and a pizza kit.

The Pillsbury Doughboy is the hallmark of a brand that stands for quality, a brand that takes you back to the warmness of mother's kitchen and that wonderful Knack & Back aroma.

Knack and Back